Beverage giants champion the circular model of recycling plastic bottles and using recycled content in new bottles as a way to reduce plastic waste and use of virgin plastic. But a new report from Greenpeace USA criticizes this model: calling for an industry-wide...
ZenWTR bottled water company and celebrity darling is the first beverage brand in the world to receive Plastic Negative Certification from the Plastic Credit Exchange.
California is the first US state to require beverage containers to use a set amount of recycled plastic: starting with 15% recycled content in 2022 and increasing to 50% in 2030.
The three beverage companies have partnered with World Wildlife Fund, The Recycling Partnership and Closed Loop Partners on the Every Bottle Back initiative, announced this week in Washington DC.